This is the first corporate identity work I've ever done. It a class assignment and we were expected to deliver a full corporate identity package for an imaginary company covering wide range of products such as; business card, letterhead, envelope, gift card, packaging design, calender, monthly magazine issue, vehicle & building cover designs.

I came up with the company "Mihav" - a company for pet health care and services. The name Mi-hav comes from cat and dog sounds.

First came the creation of company identity. The logo, color scheme and corporate font was identified. This process was followed with the creation of first elements of corporate identity: business card, letterhead and envelope.

Next step was to use these corporate elements and enchance the business identity through product labelling.

Parcel packaging.

Company vehicle & building design.

Gift & packaging design - The card says "Don't worry, it's not what you think..." And the gift is supposed to be for pet owners leading them to believe the gift is... a pet poo. It went through a process of extreme dilemma between offending and entertaining the customers. In the end I decided to just go with it :)

Annual Calendar.

Monthly magazine distributed to the customers of the company.