The project :
The "Club des testeurs" is an operation which aims to highlight Decathlon products through videos filmed by the users themselves. For this, a web platform has been deployed.
The products are tested in 3 stages
- Announcement of the product to be tested (online registration of testers)
- Selection of the tester (the product is delivered to the tester who will himself film a test of the product)
- Editing the video and promotions on the site as well as on social networks.
2017-2018
2017-2018
