Sala Karma, in Pontevedra, has been an icon for live music in Galicia for 15 years, an essential stop for any tour happening in the the north of Spain.

The pandemic put Karma's work on pause and forced the whole team to a recycling exercise, that they also wanted to see reflected in their new visual identity, going for a more vintage-inspired design that would fit better with their new and expanded bar/pub offering. Supporting the concept with illustrations and frame by frame animations, we built a brand imaginary halfway between the unique and the standardized, scalable and adaptable to printed and digital contexts. We are delighted to collaborate in this new era and hope that Karma can reopen its doors as soon as possible.