This ad played off of Paul Revere's historic ride near this Center's headquarters. It's a great source of pride for the area and this ad made a direct tie to the technological advances still taking place there.

This site was sunsetted with the Center reorganization, but I've always loved the concept -- setting up an incredible challenge and answering with the tagline, "It's not impossible. It's imperative."

The remaining boards are all concept work for the Space & Missile Systems Center. The first iterations of this work focused on making their mission relatable and important to the lives of the civilians applying. We later switched gears, but I've always loved these ideas.