The project was developed based on the concepts of the flat design and the three pillars that follows: health, well-being and family. All of them emphasized by the client. From all that, a lion was created as an icon in order to symbolize protection and strength. The lion was designed in free hand style and digitally adjusted to pass on the image of a team shield, the CFZ family. The typography brings up a modular grid where each letter has the exact height and width, as the space between them, which is equal to 1/6 of the letter size. The scale color in earthy tones, that reminds us of outside adventure, as hiking and climbing. It was the client's idea and from his color palette, the colors were rebalanced in order for them to highlight among each other and have a better interaction with the future backgrounds.
