MASABA X PUMA
As a part of my Graduation Project I worked at House of Masaba, Mumbai for roughly 6 months. During my time there I worked on several projects as a surface print designer and Masaba X Puma was one of them.
Worked on a shoe print for @pumaindia and @masabagupta@houseofmasaba collaboration. It was truly a great experience and something really good to start my career with. I’m doing my graduation Project at House of Masaba and I’m glad that a project like this has become a part of my graduation project
The shoe has been painted by @melsmake
PRODUCT DETAILS
PRODUCT STORY
A patchwork of various labels put on us, either self-inflicted or society-created; the second limited-edition sneaker from the Masaba x PUMA collaboration draws inspiration from the barriers and boundaries we set for ourselves, encouraging the millennial generation to break free. A descendant of the PUMA California line, the Cali takes all the laid-back cool that made the OG style so great and reimagines it for the 21st century. The “Bold” iteration of the Cali makes its intentions known upfront, with daring PUMA branding inserts at the toe and heel.
DETAILS
* Leather upper
* Lock and key print; lock indicates barriers and boundaries while key indicates breaking free
* Thumb print indicative of imprints
* Chevron print which is the essence of House of Masaba
* “Decode yourself” wordprint at heel indicative of unwrapping our thoughts
* Three-piece rubber tooling at midsole, with textured toe and heel
* Rubber outsole for grip
* Lace closure for a snug fit
* PUMA Formstrip at medial and lateral sides
* PUMA Archive No. 1 Label at tongue
* PUMA No. 2 Logo at lateral side
* PUMA branding at toe and heel
Manufacture Addr
P.T. HORN MING INDONESIA JL Raya Serang KM 18.8 Desa Sukanegara Kex CikupaJakarta
Country of Origin
Indonesia
The shoe has been painted by @melsmake
PRODUCT DETAILS
PRODUCT STORY
A patchwork of various labels put on us, either self-inflicted or society-created; the second limited-edition sneaker from the Masaba x PUMA collaboration draws inspiration from the barriers and boundaries we set for ourselves, encouraging the millennial generation to break free. A descendant of the PUMA California line, the Cali takes all the laid-back cool that made the OG style so great and reimagines it for the 21st century. The “Bold” iteration of the Cali makes its intentions known upfront, with daring PUMA branding inserts at the toe and heel.
DETAILS
* Leather upper
* Lock and key print; lock indicates barriers and boundaries while key indicates breaking free
* Thumb print indicative of imprints
* Chevron print which is the essence of House of Masaba
* “Decode yourself” wordprint at heel indicative of unwrapping our thoughts
* Three-piece rubber tooling at midsole, with textured toe and heel
* Rubber outsole for grip
* Lace closure for a snug fit
* PUMA Formstrip at medial and lateral sides
* PUMA Archive No. 1 Label at tongue
* PUMA No. 2 Logo at lateral side
* PUMA branding at toe and heel
Manufacture Addr
P.T. HORN MING INDONESIA JL Raya Serang KM 18.8 Desa Sukanegara Kex CikupaJakarta
Country of Origin
Indonesia
