The identity for Rotana Café is based on a fresh approach to their concept. It is contemporary and encourages you to look at food in a new way. The identity is harmonious, seamlessly combining the dynamic nature of the restaurant with the reliability of Arabic tradition. The inspiration behind the Rotana Café is music. This is represented by the word “café” in the logo, taking the shape of a musical note.
The Rotana Boutique sells custom made designs representing music genres and Middle Eastern destinations. Each type of music is represented in the range of products sold in the boutique from t-shirts, to gadgets, notepads, mugs, key chains and more. These items represent the core values of Rotana, using music and the Middle East as the source of inspiration.
The identity for Rotana Boutique is new and edgy. The designs are colorful and young, appealing to people across generations. The designs are full of life and energy. The items for sale at Rotana are essentially cool. They are attractive and fun, much more vibrant than airport t-shirts. The designs are similarly inspired by music, in their fluidity and content, expressing different genres and artists.
