Rethinking the at-home workout 

Apex | 2020

Out to bring the convenience of the at-home workout to the market at a more accessible price than the competition, we worked with Apex to design and their flagship bike with the goal of bringing elegance and finesse to a traditionally hypermasculine market.

A home spin bike naturally spends more time on display than in-use. With the majority of users not having the luxury of a bespoke home-gym, we wanted to design an object that would fit into a living room or bedroom. With carved sculptural curves the result is sleek and unisex.