Artificial Intelligence is estimated to replace up to 7 million Australian jobs by 2035.
So, when the Navy needed to recruit Cryptologic Linguists, whose primary role is to translate languages, we convinced people that this role was safe from being taken
over by machines.
And this is how we did it...
So, when the Navy needed to recruit Cryptologic Linguists, whose primary role is to translate languages, we convinced people that this role was safe from being taken
over by machines.
And this is how we did it...
Client: Royal Australian Navy
Creatives: Kieran Moroney and Shane Geffen
Designer: Fabio Lima
AWARDS (until now):
1x Wood Pencil - D&AD Awards
2x shortlists - D&AD Awards
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2x shortlists - The One Show Awards
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Spikes, Grand Prix – Lost in Translation (radio)
Spikes, Gold – Lost in Translation (radio)
Spikes, Finalist – Lost in Translation (outdoor)
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Best print (outdoor) of the week - Best Ads (bestadsontv.com)
