I did this project while at Miami Ad School.
Pepto-Bismol knows you eat to live and live to eat, and they aren’t about to let an upset stomach slow you down. This campaign celebrates living life to the fullest and urges you to Grab Life by the Mouthful!
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We all have a bucket list. Things we want to do and places we want to see. But what about our stomachs? What about their bucket lists?
We will create a website that translates your bucket list into your stomach's bucket list. Prompting you to Grab Life by the Mouthful by directing you to real restaurants famous for their eating challenges.
What craziness would you like to accomplish in your life? Choose an activity to add to your bucket list.
Your bucket list activity will be translated into an epic food challenge that you can help your stomach conquer.
Each activity will have a related food challenge.
Is your stomach up for it? We'll give you a map and a link to the restaurant. It is up to you to Grab Life by the Mouthful.
APP
The Internet is full of videos of people taking on food challenges like eating 10 Big Macs in 10 minutes. There are also countless "response" videos of misguided foodies trying to beat other people's records. It's a little ridiculous, and that's perfect!
Carpe Dinner is an app that lets food junkies connect and create their own food challenges for others to try and beat.
Any restaurant can be home to a challenge. Use the App to find a food challenge at your favorite restaurant or create your own.
Video proof of your accomplishment is a necessity! Have a friend film as you devour that Big Mac meal in seconds. Then, share and claim your place as champion... for now.
