Galène is a high quality brand of handbag made in Switzerland.
With Galène we had the chance to create the all brand with them.
We first worked on the project strategy, then on the branding, then developed their e-commerce website, launched a kickstarter and finally the social network strategy.
As for the website, we went for a E-commerce very design-oriented site with a chic and colorful universe. Marked by a concept of 3 collections that represents the 3 facets of a woman; working girl, evening and everyday.
#1 Sitemap
Architecture of the e-commerce site
#2 Wireframes
We brainstormed to define the pages and have a first draft of the wireframes.
And we deployed this first draft to a more detail and complete wireframe.
#3 Design
On the basis of a structure of 3 columns which becomes 4; columns at the time of scroll, we opted for an elegant and luminous design which leaves place to the photos which bring the different universes.
View of all pages. The expanded pages are below.
Enlarged main pages:
Homepage
Collection 1 page
Product custom page
Blog archive page
Contact page
Cart page
My account profil information
As the site is built on wordpress and uses Woocommerce, it was necessary to adapt the design of the checkout, cart and profile pages based on the plugin and their basic structure.
#3 Responsive
Declination of the design for the responsive.
#4 Design system
Organization and documentation of the graphic components that build the design of the website, for an efficient communication to the developers and to ensure a consistent adaptation of the design in the future.
#5 Site Maintenance
After the development of the site I continued to adapt the design of the website; by working on the visuals, and the management of the wordpress as well as the e-commerce.
