Design Objective
The Catawba Farms beer label project consisted of many elements in which design collateral needed to be produced. While we worked in a creative team to design 6 beer labels, the other design collateral consisted of a growler label, a keg collar design, a tap pull prototype, a beer leaflet, a 4-page booklet, and a social media campaign.
Design Brief
The social media campaign for the Catawba Farms design collateral consisted of creating an appealing campaign that would get the attention of upcoming graphic designs and to show the behind-the-scenes process of what it is like to be in the AGD program. The theme of the campaign will be aimed towards the ‘shape your future’ tagline and this will be shown through branding within each post. This campaign will also focus on the brainstorming process and what all goes into the steps of creating a design.
