Fretlight Guitars - "Love To Practice."
Spec print campaigns - Mortar, San Francisco 2011
Spec print campaigns - Mortar, San Francisco 2011
Fretlight makes guitars with a special neck that lights up to show the player where the notes s/he's supposed to be playing are. An accomplished player wouldn't be caught dead with one, but your 45 Year-Old Guy Who Used To Play But Life Got In The Way? I (er, um, I mean "they") absolutely love it. It's a really cool product. The first campaign looks better on a portfolio site, but honestly, the "You're Going To Love To Practice"-direction is smarter. (If I do say so myself.) See what you think.
"Paging Mid-Life Crisis-Man. Mid-Life Crisis Man to a white courtesy phone."
I don't know about you, but I'm ready to rock all night. If by "rock all night" you mean "until about 10:30." I have to work tomorrow.
By now you've figured out where we were going with this direction, I'm sure.
Can you imagine the TV spot for this? The mind reels.
