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Sensoric Abri's - Campaign

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  • Sensoric Abri's
  • Another Strategy & Design project. All of the campaigns are linked to a brand and showcase the new features the new JCDecaux abri's have.

    The first brand is KWF Kankerbestrijding, in a campaign to make smokers aware of the impact smoking has on your health, the air-quality sensors in the abri's are used to make the lungs on the poster healthy or deep black.
  • The second brand is Essent, this energy supplier is very active in making their clients aware that they shouldn't waste energy. 
    The campaign asks the viewer a question (yes or no) and using the lightsensor in the abri, the viewer is able to answer this question and see the effects when they aren't careful with their energy-use.