Jenette Mak's profile

Crisis. Action. Future.

Jenette Mak
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animation art direction Character design COVID19 graphic design ILLUSTRATION
Agency: ADK Singapore

The new world is unpredictable, stranger things are happening more than ever.
But how prepared are we to adapt to such a bizarre and dynamic reality?
By embracing the new norm with fresh perspectives. 

A series of illustration and animation done for ADK Southeast Asia’s 5R toolkit —
a fightback plan in response to COVID19 for our existing and potential
clients to aid them in their marketing strategies across different markets
(Automotive, Tech, Healthcare, QSR & FMCG) during this pandemic.
animation art direction Character design COVID19 graphic design ILLUSTRATION
We gave each character a personality and story using peculiar and
quirky illustrations. Each of them is captivating in their own way,
inviting you to embark on this recovery journey with them.
animation art direction Character design COVID19 graphic design ILLUSTRATION
animation art direction Character design COVID19 graphic design ILLUSTRATION
animation art direction Character design COVID19 graphic design ILLUSTRATION
animation art direction Character design COVID19 graphic design ILLUSTRATION
animation art direction Character design COVID19 graphic design ILLUSTRATION
animation art direction Character design COVID19 graphic design ILLUSTRATION
Animation
Credits:

Chief Creative Officer: Chris Gurney
Chief Strategy Officer: Shantanu Dasgupta
Planner: Yoh Tani
Associate Creative Director: Fong Wei Kit
Art Director: Chang Aik Yong
Senior Graphic Designer: Jenette Mak
Animation: Finding Pictures
Crisis. Action. Future.
Published:
Jenette Mak's profile

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Jenette Mak's profile
Singapore, Singapore

Crisis. Action. Future.

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