Adobe x Mashup LA
Creative Challenge
As creative lead/graphic designer with the Adobe Creative Residency Community team. My role involved working with a small team including a Project Manager, Copywriter, and Production Lead. This project was an Adobe and Mashup LA partnership for a campaign to challenge influencers to create. The final package was sent to 50-75 influencers where they received a box full of props consisting of items that encouraged them to produce a visually exciting video shareable with their community (for example, a prism to create a lens flare). Creators had 1 week to complete the challenge. The final deliverable was a unique branding experience between Adobe and Mashup LA that extended throughout the campaign including the invitation, box design, product arrangement/presentation, and card insert.
Design by: Tyler Pate
Manufacturing by: Useslingshot
Project management by: PR Lab
Completed for Adobe Video & Mashup LA
