Originally Liberty Construction, FUSE is the self-perform arm housed within the larger Suffolk Enterprise. Over the past decade, Fuse has exploded in size, grown their offerings, projects, and locations coast-to-coast. They needed a new brand to rally their internal team beyond their patriotic Massachusetts roots, and unlock their potential for years to come.
The identity's utilitarian nature allow for a highly flexible, hard-working system both on and off the job site.
Design: Brand@MullenLoweUS
Design Lead: Ronnie Alley
Strategy Lead: Meghan McCue
Client:
FUSE GROUP
Chick Fagan, General Manager
Kathleen Turland, General Counsel
Megan Pernsteiner, Chief of Staff
SUFFOLK
Lea Stendahl, EVP Chief Marketing Officer
Daniel Antonellis, Vice President, Marketing & Communications
Faye Doyle, VP, Integrated Marketing
Nazli Kfoury, Director, Brand Experience
Katherine Donahue, Marketing Manager, Offline Channels
Rachel Kirby, Director, Digital Marketing
Casey Nuttall, Lead Creative Director, Vice President
David Pike, Marketing Manager, Brand Experience
David Conetta, Senior Creative Designer
Danny Czerkawski, Videographer
Matthew Fackert, Creative Director
Colin Mcelaney, Videographer
Nina Williams, Creative Project Manager
Kelsey Abbruzzese, Copywriter
Agency:
MULLENLOWE U.S.
Kay Pancheri, SVP Group Account Director
Meredith Kelly, Account Director
Abby Bornstein, Account Supervisor
Ellen Cizek, Senior Project Manager
Hannah Holpe, SVP Group Strategy Director
Meghan McCue, Strategist
Sean O’Brien, Creative Director and Head of Design
Ronnie Alley, Designer
Chiara Pucci, Designer
Clayton Notestine, Junior Copywriter
Adam Calvert, VP Creative Director
