After Glo Brand Identity
Client: After Glo
I created the visual identity for Hannah Glogower's new brand: After Glo. After Glo offers intuitive guidance for self-betterment in the form of self-learned tools like meditation & mindfulness coaching, psychedelic integration, spiritual counseling, and tarot readings.
We wanted to create an illustrative logo that expresses that morning afterglow feeling after a pleasant trip. I drew up a hand capturing that bright feeling, along with some symbolic glyph library. Color was an important part of this project, too. We wanted to express a soft, mildly psychedelic color palette. I designed soft and bright gradients for her to use as backgrounds for her brand imagery.
"Working with Anna to create branding for my new business was a dream come true. Anna perfectly brought to life all the feelings I want my brand to invoke, and I'm so much more confident in my ability to speak to and gain new clients. The experience from start to finish felt like a reflection of my ideas brought to illustrations, as well as a collaborative and creative process that made me excited to pursue this next venture! I'm so grateful to have design work that resonates so deeply with my vision."
- Hannah Glogower, Founder of After Glo
