Loyalty Creative - Hallmark Quarterly Statement
The mailing was sent to qualified Gold Crown Card holders. The statement includes
a product catalog, statement page, reward certificate, special offers and occasional advertising for the Hallmark Channel. The challenges for this piece included highlighting seasonal merchandise, designing a certificate to meet strict computer scanning standards, generating components that printed entirely in-line and allotting for each member’s custom point information and personal messages. I designed the certificate, statement page,
imaging icons, art directed photos, plus laid out product and articles in the booklet/newsletter. An underlying grid gave the booklet consistency.
imaging icons, art directed photos, plus laid out product and articles in the booklet/newsletter. An underlying grid gave the booklet consistency.
