The student’s journey is littered with important milestones, including
developing their first convictions, looking inside for the person they want to
become and perhaps most importantly, finding their true voice. It is a journey filled
with life changing conversations, requests for forgiveness, confessions of love,
impassioned speeches and sharing of hopes. Meaningful conversations
which no-one wants to cut short to save minutes on their mobile plan.
When the mobile provider GO asked us to help them promote their ‘Limitless
Student Plan’ at Freshers Week on campus, we decided to take an empowering
approach and remind students that they should ‘Never be afraid to talk’.
Neither the content of their message nor the quality of their mobile plan should limit
them from saying what they need to.
Visually, we were inspired by Sagmeister & Walsh's 'Aizone FW13' project
which you can check out here. We elaborated on the concept by introducing a
live-performance element which brought the art to a watchful audience who
were given the opportunity to have their own personalised flyer created
before their eyes.
300 students had their portrait taken by our photographer on
campus and could then watch their photos being manipulated
by one of our designers on a large TV screen in our stand.
Their personalised flyers were then printed and hanged on
our ‘Wall of Fame’ for the students to collect.
by one of our designers on a large TV screen in our stand.
Their personalised flyers were then printed and hanged on
our ‘Wall of Fame’ for the students to collect.
The campaign had a great social media presence with
students tagging and sharing photos of each other and a
Facebook competition running parallel to Freshers Week.
