Hallmark Gold Crown Card Enrollment Form
The challenge was to develop creative expressing the concept of shopping to earn rewards with an enrollment form. I developed the image concept, directed the photoshoot and created the OCR form.
Quarterly Hallmark Statement
A quarterly statement envelope and product booklet.
Hallmark Postcard
The objective of this postcard was to increase card sales. I designed the creative to display the numerous occasions for which Hallmark has cards available for purchase, and how they might fit into one’s life.
Gold Crown Card Program Welcome Brochure
To showcase the vehicle for earning program points, I created the brochure with a die cut front, so the membership card was prominent and visible. For ease of consumer use, the card was detachable. The Hallmark bag is integrated into the welcome piece by use of the blue and green gusset colors on the front, and the yellow quilted pattern inside. This also matches other campaign pieces. The consumer had requested an easier to read format, so the design incorporates less copy, bullet points and a color hierarchy.
