It's a story about Johnnie Walker`s journey from Cardhu, Scotland to Seoul, Korea and beyond.
It'll feature key elements of the Johnnie Walker story, how the whisky comes from the four corners of Scotland and travels the world to arrive on the shores of Korea.
It'll feature key elements of the Johnnie Walker story, how the whisky comes from the four corners of Scotland and travels the world to arrive on the shores of Korea.
+ Idea Sketch
First sketch was for manufacture in progress.
and then How does it make a natural flow and concept rising.
I thought that flat style is too boring.
So it did change to kind of 3-dimension style.
So it did change to kind of 3-dimension style.
It just idea sketch for feeling.
+ First Sketch - for feeling
02. Second Sketch - for more Stylishly
It's more emphasized stylishly line and detal.
More than anything I did to express flexion for detail.
More than anything I did to express flexion for detail.
+ Third Sketch - for combination with abstract
Sometime use a space with abstract with my style
and added for future with JW.
+ Fourth Sketch - for more stable line
It's important point for more stable and detail line with space
+ Fifth Sketch - modify detail
+ Sixth Sktech - for change striding man
Width is 13 meters
+ Final
Especially it's etching on metal with Gold.
Photo from Lovecreative (http://www.lovecreative.com/work/diageo/johnnie-walker-house-seoul)
Thank you
