COEX is a juicery & a fruit bar truck located in 6th of October, Giza, Egypt. It mainly serves freshly squeezed juice, but the main edge in “COEX” is that it serves organic fresh fruit from a fruit bar designed inside a kiosk. COEX is a place that is young, summery and fresh, therefore the brand identity had to reflect the same feels using bright and expressive colors and a playful logo.
