Danone Connect'

During an internship at Burson-Marsteller, the Creative Director was submitted a call for tender for a brand of Danone called 'Danone Produits Frais France', ie the brand for French fresh dairy products - and let me work on it under her supervision.

The brief was to create a new intranet communication system for the employees of Danone Produits Frais France - DPFF: naming, branding, interface, ergonomy, newsletter and trimestrial magazine cover. The whole idea was to keep the emblematic themes of Danone while giving this entity a new and fresh style.

Working with the Head of the Digital Communications Department, we chose the name Danone Connect' and its derivatives for the various services we suggested to organize within the Danone Connect' structure: Radio D' for the employees intranet radio (podcasts), News D' for the newsletter, Danone Connect' Le Mag for the magazine.

Homepage for the intranet: a header with the logo and a direct link to the online radio, a news section, interviews of employees, video interviews, an online suggestion box, a Q&A section...

Index page for a "Pool of the Month" section: each employee would be able to record online as a video their answer to the pool, and consult the other employees' answers.

Index page of 'Portraits' section: 'As for You, what do you do at Danone?'. The idea was to bring employees closer to each other by sharing their professional experience at Danone, whatever specialized field they belonged to.

The intranet's very own Q&A, to be answered by various members of the Board or the relevant HR department.

The online suggestion box, with a history of previously submitted ideas.

Login page for Radio D' and password entry

Index page for Radio D' with a podcast section, news section, an Interview section and a debate page amongst employees.

Monthly newsletter (print and web) for the employees, compiling the highlights of a month's worth of intranet activity. This image also shows details of the brand identity for Danone Connect': the thin stripes in the background (used throughout the whole intranet, whether light blue or yellow for Radio D'), the banners recurrence...