Veggie Zone Magazine
Veggie Zone is a magazine about vegetarian lifestyle.
The whole process was aimed to design a magazine not only focused on a style of alimentation but on a diferent style of life. It is meant to be informative, fresh and simple, but also fun to read.
On the inside and outside of the magazine is used a color palette that is fresh and active, inspired by the colour of vegetables. The main one is violet to stand out from the overused eco-friendly green.
The typography wants to be clear and legible so we went for the Meta font family, this big family also gave us the possibility of variation and choice inside the magazine.
Meta Serif Book is used for the main text and Normal Roman for infoboxes, while the typography of ttles and headers has more freedom.
Speech baloons are used to indicate sections and give a more friendly and colloquial sensation to the magazine, for the same reason the name use the short form "Veggie", less formal but still clear.
Linköping University
Graphic Design
Spring 2012
Course: Magazine Design and Production
Professor: Tomas Törnqvist
TA: Tobias Trofast
Group Project: Verena Aust, Patxi Barciela, Carmen Scherzinger, Alessio Sciascia
