Afiliat
The Client
Afiliat is a digital marketing company that helps people make better business decisions. Using years of practical machine learning research and experience in mathematical modelling, Afiliat collaborates with clients to get a better outcome, achieve more, and waste less.
The Objective
achieve more, and waste less. (Data-driven, Simple / Impute / interactive / Focus / Aggressive) those are the principles. They aim to become the most preferable of all competitors, and to position Afiliat as the Marketing company for the future.
The Solution
Afiliat core Design Language is constructed on the idea of achieving more with less. By using a structure in which 4 squares form 4 rectangles, and a greater square. Two rectangles represent Afiliat with the letter A, This language highlights Afiliat’s invisible force; manifesting the idea that “It’s the things you can’t see that shape the world”. The grid system is used in a variety of crops of Imageries at their simplest or more complex states, iconography, advertising, and motion design. – which mirrors the company’s particular balance of technology, connectivity, and innovation. Making the identity simple to work with and understandable for all audiences.
