According to biased studies during the 80’s, butter became to blame for the rise in heart disease and high blood pressure in America. However, the information that was then became the basis for FDA standards was cherry picked and misrepresented.

Multiple countries around the globe consume butter daily yet have low heart disease rates. This campaign is pushing the idea that butter should not be synonymous to fat.

This package uniquely informs any consumer that butter is NOT bad and thus information is represented in a minimalist way, moving away from usual ideas of butter packaging and just goes straight to the facts.