Mare aperto. A new packaging for a new positioning.
Mare Aperto (italian for “open water”) is a brand of the Spanish group Jealsa. In 2020 the brand moved towards a new positioning focused on sustainability.
We worked on a restyling of the logo and designed a new line of packagings, giving all the importance to true and clean informations about the product, its ingredients and the international certifications achieved.
Be good to the sea
The new positioning brought to a new payoff: "Buono col mare".
A language made of icons
All these informations require a specific language. The different flavors use an icon system to help customers understand every feature. The colors have been chosen carefully to represent the different variations.
