Brand type - Clothing brand
What we do
The name ‘chapeau’ simply translates to hat in french, the french name stems from the wool used and the idea beginning in france. Visiting places like Paris when young sparked the idea and this is where it all started, seeing people on the streets in cold conditions and always wondering what could be done to help.
Chapeau is a tasteful hand brand originating from France. It uses high quality french wool from bergere wool for the products in order to attract a consumer with high tastes. The premise is, when one hat is bought, one hat goes to someone in need, ie a homeless person. This brand doesn’t want to advertise basing on homelessness but instead allowing someone who wants to give back a chance to do so.
Tester for a different logo approach. A cleaner look.
