Briefing
Focway is responsible for providing an operational management service. She is in charge of coordinating and managing operations developed by companies. Sales and marketing operations, human resources, and other elements co-responsible for operation and maintenance.
The brand
For Focway's Visual Identity, we developed a modern, simple concept that conveys seriousness and confidence to attract the attention of customers who need support in managing their business.
Words key to the concept
SERIOUS | INDUSTRIAL | CURRENT | ACADEMIC | STABLE | MODERN
Color palette
At the end we have a palette of colors it should convey: efficiency, success and seriousness.
Key adjectives to give support the brand's goals.
