Girello restaurant located in Lower Manhattan in TriBeCa was in desperate need of a brand and identity re-design. They relied on a 15 year old computer and an old xerox printer to churn out copies of their menus in “lovely” center justifiedPapyrus. With their beautiful soft amber lighting, rustic interior and whimsical trinkets rounding out their charm, they needed a new identity to connect with the younger New Yorkers and increase business. We await final approval and budget allocation to move forward with implementation.

 

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