On the occasion of Valentine’s Day, we collaborated with M.A.L.I. to launch sets of blank bedsheets to fight the ‘virginity testing’ ritual in the Middle East & North Africa. Learn more about the “Traditional Virginity Test” campaign. We launched an E-store www.traditionalvirginitytest.com and sold Virginity Test kits, only what was waiting on the other side when you press the button reveals the truth. This is just one step towards busting a long-standing cultural myth that surprisingly many of us believe to this day. #StopVirginityTest
The Virginity Test Kit
White bedsheets, repurposed, packaged and sold online as traditional virginity tests. Tailor-made of cotton satin cloth, with fine thread white-on-white embroidery, packaged on a beautifully designed box set.
Book and Bedsheet Posters
The visual language was turned into posters, social content, a 36-pages hardcover book gathering data, revealing figures, statistics, and other relevant information about virginity testing.
Bedsheet Posters
The visual language was turned into bedsheet posters, that were hanged on windows, balconies and backyards around Morocco.
Client: M.A.L.I
Agency: TBWA\RAAD
Executive Creative Director: Bruno Bomediano
Creative Direction: Alex Pineda
Art Direction: Juliana Arboleda, Osama Siddiq
Graphic Design and Illustration: Juliana Arboleda
Copywriting: Laila Alkaf
Copywriting: Laila Alkaf
Motion Design: Juliana Arboleda, Zeina Abuzaid
Awards
Dubai Lynx
Silver PR ShortlistX4 Packaging Design, Glass, Integrated, PR
Silver PR ShortlistX4 Packaging Design, Glass, Integrated, PR
Loeries Bronzex1
