Every year, the treasury management conference, TEXPO, travels to a different Texas city for its annual event. A new theme is also unveiled to coincide with each location. For 2020, TEXPO was making its way to San Antonio and it needed a theme to match.

We proposed a multiple directions, with "New Traditions in Finance" being selected. Taking visual inspiration from San Antonio's world-famous architecture, heritage, and culture, 2020's theme puts a spin on these by encouraging attendees to not only enjoy the traditions of the past but to also create the traditions of the future.

The final design combines traditional patterns and motifs with modern compositions and sensibilities. The result is an identity that is every bit as local as it is modern.