Vaflino Gelato Branding
Vaflino is a small family owned gelato, waffle and coffee shop. These illustrations below form part of a proactive project (unfinished) to redesign their Brand CI around a strong core idea and interrogate how it can be distinctive , and be applied on various elements such as shop decor, staff uniforms, product packaging etc.
Insight:
Gelato has always been associated visually with Italian culture. This visual identity is pretty far removed from our South African context. Vaflino is a locally produced South African gelato and by reflecting this, Vaflino can garner brand equity and stand out from the competition.
References and visual tone:
Bright, bold, patterns based on gelato ingredients. Energetic and fun. Hand drawn and textured visuals that will echo the hand crafted nature of gelato.
I modelled patterns in relation to gelato flavours - this is strawberry cheesecake.
Turkish delight flavour
