The Cattle Baron's Ball is the largest single-night fundraiser event in the country. Hundreds of supporters gather in Dallas, TX to take part and donate to the American Cancer Society and listen to artists like Rascal Flatts, Blake Shelton and more. Each year continues the western thematic, but what makes this special is the fact that it is the 40th year of the CBB and the 100th year of the ACS. To help commemorate this milestone, my theme of "Spur On" was chosen. Below you will find a selection of collateral and other pieces that helped bring the Cattle Baron's Ball to life.
Additional credits:
Design - Cory Say, Sherri Krekeler
Copywriting - Jevin Snyder
Photography - Vanessa Gavalya (portraits), Stephen Schmitt (collateral)
Agency - TracyLocke
After a few rounds, here's the final logo I created.
Close up of the CBB catalog that is handed out at the event.
Here's one of our divider pages. You'll see our portrait shot here but we also recorded an interview with each person. What makes these unique is that, using a free app called Aurasma, people could hold their phones over the quote in the design and the interview video would load. This adds a more informative and immersive experience to the catalog.
Family shot of parking tickets, event map, catalog and tickets.
Various collateral including auction item cards, business cards, cover letters, envelopes and more.
Thanks for looking!
