Watercard®

Jan 2021 — Feb 2021


"Watercard® is a debit card where after every purchase you make, a pre-set % will be donated to help bring clean drinking water to your destination of choice. Watercard® also matches your %, doubling the amount of water given to those in need of clean drinking water. Almost 800 million people in the world live without clean water. That’s nearly 1 out of every 10 people. That is not ok." — Dann Petty

This is a concept project for a fictional brand, made as a desire to showcase type of projects that Legacy Studio does. All started on initiative of Dann Petty. 



Scope: 
Brand Identity
Logo Animation
Tone and Voice
App design
Partnership Deck 


Brand Designer: Marko Ivanovic
Illustrators: Tijana & Milica Ivanovic
Motion Designer: Milos Subotic


Photography credits:
helvetas.org
javierarcenillas.com
jeremysnell.com

anniespratt.com

© 2021 Legacy Studio​​​​​​​


Lockups: 
Crafted 3 standalone logo lockups
for different needs of the brand.


Partnership deck 
"We cannot do this alone, we need partners"
— and that's how the deck was made


Watercard®
Published:

Owner

Project Made For

Watercard®

Published: