For Boondoggle Amsterdam the brief was to let Heinz fully embrace the digital era. All over Europe. We developed a website as a tool to engage consumers in Heinz’s various brand stories and campaigns. Facebook and shareable social objects are the backbone for ongoing conversations all over this new platform.
In phase 2 the platform was rolled out globally. Some extra campaign feautures were added available on the websites, and on facebook all optimized for mobile use. A quiz tool to collect data and select prize winners. A photo contest tool and a tool to order your own personalized ketchup bottle.
You can find the new sites, YouTube channels, Facebook and Twitter pages in over 15 countries worldwide.
a set of campaign tools is set up and available in the CMS to create some scale advantages
