#ENAKNYAORONAMINC
Oronamin C has distinctive taste that is quite indescribable; it tastes sweet and a bit sour with hints of honey and lemon. To define the taste of Oronamin C, we communicate the emotional benefits using simple metaphors and exaggerations - visualized with Oronamin C's own colorful illustrative style.
Digital Video Series
15-second digital video series featuring Oronamin C's brand ambassador, Haruka Nakagawa. She describes different feelings that she get after tasting Oronamin C; doing dance moves and cheerful shoutings in the colorful world of Oronamin C, accompanied by the bottle mascot.
Vol. 1 - #EnaknyaOronaminC Bikin Melayang
Haruka pops off a bottle of Oronamin C and drinks it. Her pupils dilate and the video takes you to Haruka's mind where she's flying away to the outer space.
Vol. 2 - #EnaknyaOronamin C Bikin Hidup Berwarna
Haruka shouts cheerfully and illustrative rainbow comes out of her mouth right after drinking Oronamin C. It goes a little bit metatextual as we reveal the video is being illustrated by the bottle mascot and Haruka interacts with it.
Vol. 3 - #EnaknyaOronaminC Bikin Menari-nari
The taste of Oronamin C makes Haruka want to dance. The bottle mascot prepares a disco party for her and they start dancing together excitedly.
Social Media Content
Defining Oronamin C's tasty experience on social media posts with the bottle mascot's poses and dance moves, expressed in different contexts that are relevant to the audience.
