The Fringe Festival is an “anything goes” theater event where artists are chosen by lottery and audiences choose to attend at their own risk. While working at Carmichael Lynch Thorburn, we created an integrated campaign that captured the no-holds barred attitude of the performances and celebrated the open-mindedness of the patrons.
To represent the multiple venues that host the Fringe Festival, our campaign used marquees from around the city to express what audiences would experience at the shows. The identity system and advertising campaign extended to newspaper ads, buttons, tickets,
