Kzwá Jeans - Visual Identity
[PT-BR]
Kzwá jeans é uma marca original do nordeste brasileiro especializada na fabricação e venda de calças jeans com foco no público feminino. Assim como o briefing demonstra, a marca oferece moda popular, de boa qualidade, despojada, casual com elegância.
O desafio foi criar uma logo que representasse todos esses atributos em uma identidade visual com o objetivo de gerar identificação, confiança, profissionalismo que se destaque da concorrência. Somando isso, outros desafios foram acrescentados a criação como, por exemplo, o nome ser tão diferenciado e surpreendente quanto um gato de meias.
Assim, foi excluído a possibilidade de criar um ícone, o foco total foi para a criação de um logotipo com letras 100% exclusivas. O resultado foi um logotipo elegante, sutil, contemporâneo, com forte presença e diferente das marcas concorrentes.
[ENG]
Kzwá jeans is an original brand from northeastern Brazil, specialized in the manufacture and sale of jeans for the female audience. As the briefing demonstrates, the brand offers popular fashion, good quality, casual, casual with elegance.
The challenge was to create a logo that represented all these attributes in a visual identity in order to generate identification, confidence, professionalism that stands out from the competition. Adding this, other challenges were added to the creation, for example, the name being as different and surprising as a cat in socks.
Thus, the possibility of creating an icon was excluded, the total focus was on creating a logo with 100% unique letters. The result was an elegant, subtle, contemporary logo, with a strong presence and different from competing brands.
The challenge was to create a logo that represented all these attributes in a visual identity in order to generate identification, confidence, professionalism that stands out from the competition. Adding this, other challenges were added to the creation, for example, the name being as different and surprising as a cat in socks.
Thus, the possibility of creating an icon was excluded, the total focus was on creating a logo with 100% unique letters. The result was an elegant, subtle, contemporary logo, with a strong presence and different from competing brands.
Cliente: Yuri Maia | Projeto: Identidade Visual | Ano: 2020
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