Commonwealth's client Chevrolet required a designer for the 2nd round of their Find New Roads camapign. The work involved sizing and creating artwork templates for the OOH and Print designs as well as aiding with photography assets for the style guide.

The 2nd iteration of Chevrolet's Find New Roads Campaign. Logo lock-up.

 

 

 

Print Spread Example

 

Magazine shot of Print Spread

OOH Horizontal Example

Billboard shot of OOH Horizontal

OOH Vertical Example

Bus Shelter shot of OOH Vertical

 

Find New Roads Stationery required specs in the 2014 Guide

 

 

Find New Roads: Chevrolet Business Cards

 

 

 

Business Card Specs

 

 

 

Find New Roads: Chevrolet Letterhead

 

Letterhead Specs

 

The Style Guide also required the creation of 'Worlds' to aid in the photography of their various cars

 

 

Find New Roads: Photography Style Guide World, Corvette

 

Find New Roads: Photography Style Guide World, Sonic

Find New Roads: Photography Style Guide World, Spark

Find New Roads: Photography Style Guide World, Impala

Find New Roads: Photography Style Guide World, Traverse

Find New Roads: Photography Style Guide World, Camaro