Client: Ketnet
Motion design: whojo.be
Category: graphic package, 3D motion design, art direction
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The imagination of creative youngsters is inexhaustible. With this ident, we want to focus on the power of daydreaming and we do so through doodles in a notebook.
A doodled girl in a school notebook comes to life with a hunger for adventure. Through 3 different worlds, she undergoes a journey full of dangerous challenges. After this short experience, she returns home, in her familiar school notebook.
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Rubi , Rubi , Rubi , Rubi
Da-da-da-da, daa-daaaaa
The visual style adapts to the world the character is in, but in general we use simple and abstract shapes that form the character. Further details are supplemented with drawn lines, this keeps the thread of doodle visible and still allows for character to be put into the character. Such details can be: wires from a headphone, a cap, a bow in the hair, shoes, a backpack,...
Character traits/vibe :
A little insecure, yet a great sense of adventure.
Dreamy.
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ANIMATIC
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STORYBOARD
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FINAL STYLEFRAMES
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PROCESS
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