Amber Sirk's profile

Opa by Litehouse

Amber Sirk
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greek product greek yogurt Food healthy foodie fork salad dressing Litehouse blue cheese ranch Caesar feta
PROBLEM
Design a brand and packaging for OPA by Litehouse™, a refrigerated Greek yogurt salad dressing line created to appeal to food enthusiasts. The objective of the design is to communicate a fresh, premium product that is healthy and delicious and to subtly highlight the trendy Greek yogurt base.
 
SOLUTION
Overall, the package design is a clean, contemporary style. The layout compliments the curved, columnar jar. Simple typographic and graphic elements in the logo and yogurt callout reinforce the Greek theme while differing colors and food imagery denote flavor. The versatile vertical fork image in the flavor vignettes is categorically unique and attracts customers’ eyes in store.
 
 
Dimensions(Jar): 2.5” x 5” | Medium: Print | Typefaces: Custom, Gadget, and Helvetica Thin Condensed 
greek product greek yogurt Food healthy foodie fork salad dressing Litehouse blue cheese ranch Caesar feta
greek product greek yogurt Food healthy foodie fork salad dressing Litehouse blue cheese ranch Caesar feta
greek product greek yogurt Food healthy foodie fork salad dressing Litehouse blue cheese ranch Caesar feta
greek product greek yogurt Food healthy foodie fork salad dressing Litehouse blue cheese ranch Caesar feta
Opa by Litehouse
Published:
Amber Sirk's profile

Owner

Amber Sirk's profile
Sandpoint, ID, USA

Opa by Litehouse

Brand and package design for Opa by Litehouse Greek-style Yogurt dressing

Published:

Creative Fields