I simply wanted to redesign the packaging for Pocky. I felt the packaging could be more fun and appealing in a different way. I felt the portions in the original Pocky packaging was too much. This new design would allow the consumers to enjoy a more snack size.

 

Instead of changing the whole pocky original design, I introduced the Pocky Mini Packs instead. A small size measuring 7cm by 9cm, it is compact and small in size which can be fitted and placed in the pocket. Consumers can also use them for party bags too.