Tan Li Khim's profile

Final Year Project (FYP)

Poster
On the top the headline can let audience know about Maxim. Besides that, audience can scan the QR code for playing Maxim game and they can redeem their rewards in Maxim Facebook.
Billboard 
Billboards are large outdoor advertising, usually appearing in areas with high traffic. Large advertising billboards show pedestrians and drivers. This billboard is to let audience know about Maxim in just a few seconds when they are drive through.
Transportation
Transport ads are ads placed on the public transportation vehicle or in the region or public transport. Typically, this takes the form of brand promotion business. Besides that, it can also be used for public campaign messages. The design of transport ads, it is about Maxim can deliver the goods in anywhere and anytime. Audience can order anything and anytime they like.
Bandwagon
It is about Tealive free drink voucher through upload the customer photo with the Maxim packaging in Maxim Facebook page. They can redeem the voucher at the Tealive shop.
Endorsement
Endorsements is a type of advertising technique is about the advertisers use celebrities to promote their brand. This ads is about audience can order the food from De Wan restaurant can get 40% offer and the offer time will be only available at 12noon and 6p.m.
Social Media Influences
Social media influencers are impressed for a brand because most supporters are willing to try to promote products based on sharing and experience. This social media influences is about the picture that she uploaded and share about the experience that she have in Maxim.
Social Proof
Social proof is also a type of advertising technique one of them is customer case study. Articles published on brand blogs show how people in real life can successfully use their brand. This social proof is about audience upload the photo and giving the reviews can be very powerful to influence the brand awareness and demands of the service.
Gamification
Gamification is to reward consumer behavior and thinking through the game award. Game ads are used to create a better participation in various business fields. 
Game link: https://scratch.mit.edu/projects/335413214
Instagram Journey
The Instagram undoubtable is one of the famous social media, that user across all over the world and it is perfectly can be media platform to promote the business or brands. 
Motion Graphic
Motion graphics quickly occupied the field of advertising, from digital advertising to outdoor advertising. It is a moving version of the illustration. 
Link: https://drive.google.com/file/d/1To-MBaF8dGw1THOGO7bJsOQLD2YvduDK/view?usp=sharing
Commercial video
#DeliverYourHappiness
Link: https://drive.google.com/file/d/1rFpeslNO-jeMokeC8Mn8DpXNwwuq8XQb/view?usp=sharing
Final Year Project (FYP)
Published:

Final Year Project (FYP)

Published: