The Mighty Muggs brand was developed to bring the world of Urban Vinyl toys to mass market using iconic Hasbro brands. The project was to create a brand that would not only maintain the existing collector base for brands such as Star Wars, G.I. Joe, Transformers and Marvel, but expand them into new markets by using a new expression...Urban Vinyl. These toys became a huge hit, spawning Muggs collector websites and online communities. It was very rewarding to watch an idea that was born from 4 or 5 people grow into a cultural phenomenon.
