Obesity in Mexico has tripled in less than two decades. After analyzing the nutritional quality and frequency of consumption of snacks by clerks and university students in Mexico City, I realized most of this food isn’t contributing to this people’s health.
Because of this and my interest in Food Design, I created a brand called Alegría, Spanish word for happiness and amaranth bar.
Every product is mainly made with amaranth and Isomalt. A kind of sugar that can be eaten by diabetic people, because it doesn’t raise glucose levels. They also contain different nuts and dry fruits to offer a wider range of flavors. Each snack provokes the consumer to personalize the amount and flavor.
An analysis of the kinds of sweets on the market, their shapes and the actions they cause.
Mock ups.
Sketches.
First models.
Prototypes.
Materials Amaranth, isomalt, nuts, dry fruits.
Dimensions
Bar 5.6 x 11 x 1.6 cm
Small bar 3 x 12 x 2 cm
Pop 2.8 x 2.8 x 11 cm
Cookie 4 x 6 x 1 cm
Muégano 8 x 8 x 8 cm
