Happy Tooth Branding

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Tyler Hanks, pediatric dentist and founder of Happy Tooth, is bound and determined to make going to the dentist fun for kids. And Hoodzpah got to help turn that seeming pipe dream into a reality, complete with kid-approved visual identity, print collateral, Insta-worthy murals, and more. We had such a blast working on this branding project. Creating a positive early dentistry experience with kids can encourage lifelong healthy habits that make a difference in their lives and—by extension—their communities. Tyler’s office is now open and taking appointments in Salt Lake City, UT. Stop by for a cleaning and a game of one-on-one with Dr. Hanks on the custom Happy Tooth half court. Yeah, you heard us right.

Scope

— Discovery & Strategy
— Identity System
— Brand Guidelines
— Typography & Color
— Stationery
— Tees & Swag
— Mura

Interior Design by: Dustin and Katie Locke
Happy Tooth website by: *Dustin Locke

*You might recognize Dustin’s name from our Skip project! Thanks for bringing us in on another awesome one, Dustin.

Horizontal Logo

Stacked Logo & Mascot seal

Primary Color Palette and Favicon

Photos from L to R: Happy Tooth waiting room book nook; Waiting Room Slide decorated with Illustrated decals; Office details

Type & Color:

The core Happy Tooth colors are a minty light blue and bright red. We built out an expanded color palette for uses on murals and the custom basketball court.

Fonts in use:

Beale: for fun headers and CTA’s. Peep the numerals on the different Happy Tooth exam room doors. (Purchase a license to this #hoodfont in our shop.)
Presley Slab: for contact info and other secondary info. By Sudtipos.
Stinger: We used Stinger by Zeta Fonts and customized it with our own swashes to make an ownable wordmark.

Environmental

Custom basketball court design:

Tyler and us bonded big time over basketball, so when he said, “custom basketball court,” we said, “a thousand times yes.”

“Bite Me” Mural:

We illustrated a custom mural—unofficially dubbed “The Laughing Gas Fever Dream”—full of bright colors and wacky mouths and some funky, chunky custom lettering.

Collateral

Other very necessary Happy Tooth print pieces Hoodzpah helped with:

• Business Cards

• Appointment Cards

• Illustrated Sticker Sheets to give to patients

Take a video tour of the Happy Tooth office.

→ Video by McCall Monson Film

→ Interior Design by: Dustin & Katie Locke

→ Check out Dr Hanks in his J’s!

Follow Happy Tooth for hilarious TikTok videos and dental tips.
If you book an appointment, give Dr. Hanks a high-five for us.

Instagram: @happytoothslc
TikTok: @happytoothslc

Shop the Happy Tooth store for teeth cleaning products and fun HT merch. 100% of their profits go to The Happy Tooth Foundation:
www.happytoothshop.com

2453 E 3300 S Suite 101,
Millcreek, UT 84109

www.happytoothslc.com