AGENCY
Showmax
CLIENT
Lebo M
ART DIRECTOR
Karabo Mokgatle
COPYWRITER
Nathi Sibanyoni
DESIGNER
Nishkar Singh
EDITOR
Bruce Nkomo
PHOTOGRAPHER
Nick Boulton
BRIEF
Drive subscription with the launch of new Showmax original reality TV series,
Lebo M: Coming Home.
CONTEXT
As the voice and the spirit of the Lion King, Lebo M’s music has created a global tribe, bringing people together through his genius song writing and understanding of storytelling.
Now on a quest to bring his family together, the most important tribe to him, Lebo M returns home to South Africa to rebuild and setup stable roots for his broken family, dealing with complex family drama, as his perfect family ambitions are threatened.
CREATIVE
We created an integrated campaign that captures his journey of becoming through various mediums, highlighting his career moments, to ongoing family conflict/drama showing how Lebo M is facing the music and fine-tuning life.
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TEASER TRAILERS
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LAUNCH TRAILERS
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TEASER KEY ART
Reintroducing the voice of The Lion King to South African audiences, for our teaser key art we captured who Lebo M is and who he's trying to be, showing how this internationally-acclaimed musician/composer has come home to rediscover his essence as a father, husband, musician and as an African man.
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LAUNCH KEY ART
Introducing the whole family, our launch key art revolves around capturing the growing tensions and drama that plagues this household, showing the all the different types of personalities within the family and how Lebo is battling to keep everyone
in perfect harmony.
LAUNCH KEY ART
VERTICAL
MAINTENANCE PHASE
HORIZONTAL
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CHARACTER CARDS
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PR IMAGES
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RESULTS
This campaign launched a brand new Showmax reality TV series, driving interest in the show, resulting in it being one of the top five titles on Showmax to influence subscription numbers, garnering over 60 000 unique user accounts and unique user profiles on the Showmax platform in the first 32 days since the launch.
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THANK YOU!
