Crystal Mountain is breathtaking, beautiful four-seasons resort located in Thompsonville, Michigan. The "Make it your moment" campaign is not focused on Crystal's amenities or environment, but rather the moments you can have within them. We wanted to showcase everything from the small moments – like a solo game of golf – to the biggest day of your life, your wedding day.
Creative Direction: Daniel Spicer
Art Direction: Chris Conran
Art Direction: Chris Conran
Graphic Design: Nick Nawrocki
Copywriting: Lydia VanHoven
Copywriting: Lydia VanHoven
Web Design and Coding: Harrison Miracle and Mike Muller
Video Production and Direction: Taproot Pictures
Crystalmountain.com is a 2012 Regional Silver ADDY winner.
Season Pass promotional ad with a "Make it your moment" message.
Wedding print ad, featured in The Knot
(From left to bottom right) Direct mail, Summer Fun Guide, and Golf & Golf School 2013 brochure
Summer Fun Guide spread
Summer Fun Guide intro copy
Summer Fun Guide spread
Golf & Golf Schools 2013 cover
Golf & Golf Schools 2013 intro copy
crystalmountain.com
